Adidas Sued For Its Boring Limited Edition ‘Art Basel’ Sneaker
What are thoseeeee?
The international art festival Art Basel has sued sneaker giant Adidas for releasing a limited edition “Art Basel” Adidas EQT ADV sneaker at the Miami festival last year. ‘
As reported by the Miami Herald, on May 30, a federal lawsuit was filed by Art Basel in the Southern District of Florida for trademark infringement. Art Basel wrote in the lawsuit that Adidas was not given any permission to print Art Basel’s trademarked name on the shoe and that it “deliberately misrepresents an association, show partner, sponsorship or other affiliation,” between Adidas and Art Basel. In the lawsuit, Art Basel stated that it wanted Adidas to stop using its name, pay for damages due to “diluting” Art Basel’s image and even destroy all the remaining kicks.
However, it is hard to imagine how these shoes are going to be destroyed since they are already in the hands of sneaker-heads. Only 1000 pairs of the shoe were made and released at a special event held by Adidas. And of course, the release of a horribly designed, over-hyped sneaker, had to be hella extra and have some weird choreographed mating dance to go with it.
And naturally, the free sneakers ended up being resold online up by bums for a profit of up to $250. In some auctions it has sold for a meager profit of $70. Clearly, the shoe was not as hyped up as Adidas envisioned it to be, probably because the shoe looks god awful compared to more popular models. The company definitely has enough money to put this matter to rest but it is still taking a giant L for trying way too hard to boost its image through the arts community. Word of advice, Adidas: you don’t need publicity stunts when you’ve already got Yeezy.