iphone-8

Apple is No Longer the Plug

Earlier this afternoon, Apple held its latest keynote event, a time when people huddle around office computers and gawk at live tech blogs, waiting for the right excuse to spend inordinate amounts of money on a device that’ll be deemed archaic before the end of the winter. In the past, those excuses have been somewhat solid. The iPhone 4 made mobile video chatting possible and gave us the “read receipt.” The iPhone 5 made it so you don’t have to punch in a combination of letters and numbers to get access to your phone. Even as hype around iPhone releases improvements have dwindled in recent years, there were always rumors reasons for why you’d need an upgrade. Unfortunately for iPhone lovers, that really isn’t the case anymore.

Today’s reveal, which included the announcement of two new iPhones, the iPhone 8 and the iPhone X, felt as vain as one of these events have ever felt. While iPhone users have griped over the years about losing the traditional auxiliary headphone jack, inconsistent GPS features, iCloud’s erasure of pre-Apple Music libraries, the secret expiration dates its stock chargers appear to carry and many more pertinent issues, Apple has responded with relatively middling changes, like overhauls to software interfaces and additional camera modes.

Today that trend continued. Highlights included the introduction of animated emojis, wireless charging that prevents you from holding your phone while its battery power regenerates and facial recognition software. Any one of those features may sound compelling to a given iPhone user, the likelihood of any of those tweaks being enthralling enough to outweigh a more urgent like—like the ability to charge an iPhone and listen to music on it simultaneously—is probably pretty low.

Worse, some of the features Apple is gung-ho about today are upgrades that Android users, consistently the brunt of Apple fans’ jokes and memes, have been enjoying for quite a while. “Face Unlock” began popping up on Samsung phones in the early 2010s, and Androids have been compatible with wireless charging for several years. Apple will undoubtedly find a way to make these features prettier and sexier than they are in other devices but the innovation arm of these keynote conferences is obviously weakening.

Also, despite the marginal nature of these improvements, the price of an iPhone continues to skyrocket. The iPhone X retails at $999, the price of a Macbook in some instances, while a 64-gig iPhone 8 starts at $699. For comparison, a 64-gig iPhone 5 initially retailed for $399.

A tech geek could probably comment on this with a laundry list of the hardware and software specs, which regular users don’t really care about but that prove that later editions of the iPhone do in fact include game-changing improvements. Which is probably how an Android fan would’ve responded to an iPhone user five years ago.

Related Posts

News
News

This Glitter iPhone Case Was Recalled For Burning People’s Faces

News
News

The FBI Hacked San Bernardino Shooter’s iPhone Without Apple’s Help

Crime
Crime

Watch: Man Goes Off and Smashes Up Apple Store

News
News

Your iPhone Could Be Wiped By Hackers if Apple Doesn’t Pay Up

News
News

Justice Department Withdraws Demand for Apple to Open Drug Dealer’s iPhone

Ad

Latest News

Music

PREMIERE: Booda French “Masterpiece”

King Kashmere whippin' the pot
Features

It’s The Most Gluttonous Time Of The Year!

Happy Thanksgiving
Arin Ray Music

PREMIERE: Arin Ray “Stressin”

The Cincinnati singer keeps it real about relationships
Video

Smoke A Blunt With Trippie Redd

Let's go to Mars!
Music Video

PREMIERE: Magno Garcia ft. King Author & Code 9 “Raise the Conscious” Video

Produced by Giallo Point
Knowledge

Knowledge Darts Vol. 28: Every Action Has An Equal And Opposite Reaction

Let's talk about something that really matters
Music Video

PREMIERE: Skipp Whitman “Slow Down”

"Momma told me slow down, I'm about to lose my control"
Art

Lil Peep Vigils Occurring All Around the World

Pink candles for the Goth Angel Sinner
Music Video

PREMIERE: Baby Bash & Frankie J “Candy Coated Dreamer” Video

"She did it all for the dream"
N.E.R.D News

‘No_One Ever Really Dies’ Will Be Here for Christmas

The 7-year wait will soon be over
Music

PREMIERE: KXNG Crooked “The MAGA Continues” + Horseshoe Gang “Shoes Fall Off”

COB is up in here!
Video

Open Space: Lud Foe

From the real side of Chitown
Music

PREMIERE: Agallah ft. Edo G. “Synthetic Thugs”

This duo aren't pulling their punches
ghostface-killah Features

The 36 Best Ghostface Killah Songs, Ranked

"This is real lizzife, ain’t nothin sweet God"
inspectah deck Features

The 36 Best Inspectah Deck Songs, Ranked

“I’m a modern day Langston Hughes, my slang rules”
Music

Nicki Minaj and 21 Savage Join Farruko on “Krippy Kush” Remix

Latin trap arrives on the mainland