alife-hbo

Alife Goes Bold for “Rep the Realm” With ‘Game of Thrones’

Lower East Side institution Alife is the latest brand to take part in “Rep the Realm,” the on-going campaign for Game of Thrones, HBO’s hugely successful show. For its the seventh season, HBO has teamed with seven different designers for seven different extremely limited-edition items.

Alife took inspiration from the meticulous style and actions of ruthless patriarch Tywin Lannister for a crisp white sweatshirt. But the piece’s bold graphics and a witty message would make his son Tyrion proud. The hoodie also comes with a set of buttons with names of different noble families and phrases from the saga to customize it.

Only 200 of these sweatshirts were made, but on Monday after episode 6 of the season aired, Alife took to their Instagram to talk to their fans about the show and ask what they thought about the limited edition hoodie The best answers were entered into a raffle and were announced on Tuesday. For NY residents, Alife also ran a first come, first serve in-store giveaway.

Future participants in “Rep the Realm” will include Billionaire Boy’s Club40s & Shorties and Koio, joining the already revealed contributions from CarrotsDee & Ricky and V/SUAL.

Watch a video about Alife’s participation in “Rep the Realm” above and be on the lookout for ravens delivering more news about items in the coming weeks.

Product photos by Jeffrey Jacques

Portrait photo by Monica Rubalcava 

Related Posts

Style
Style

Dee & Ricky Pins Are Set For “Rep the Realm” From ‘Game of Thrones’

Style
Style

V/SUAL Puts It All Together for “Rep the Realm” From ‘Game of Thrones’

Style
Style

Bend the Knee to Billionaire Boys Club’s Varsity Jacket for “Rep the Realm”

Style
Style

Giveaway: 40s & Shorties x ‘Game of Thrones’ Aloha Gear for “Rep the Realm”

Style
Style

Carrots Leads off the “Rep the Realm” Project for ‘Game of Thrones’

Ad

Latest News

Nas Features

Nas Remembers ‘The Lost Tapes’

Will ‘Lost Tapes 2’ ever see the light of day?
Sports

Melo Finally Frees Himself from the Knicks

He’s got a super team of his own now
Music Video

PREMIERE: Asun Eastwood x Daniel Son “Summer’s F*ckin Over” Video

Winter is coming!
LeBron Sports

LeBron Snaps on Trump in Defense of Steph Curry: “You Bum!”

“Going to the White House was a great honor until you showed up.”
kung-fu-kenny Knowledge

Knowledge Darts Vol. 24: The Dangers Of Pivoting To Video

And other concerns
Fuzzy Beard Hey, You're Cool

Hey, You’re Cool! Fuzzy Beard

“I redid Nas’ album through the eyes of a 10-year-old—it’s called ‘Fuzzmatic’”
inspectah-deck Music

The Wu-Tang Clan Swing Swords at Martin Shkreli on “Lesson Learn’d”

“When the streets goin’ to learn, the Wu-Tang don't play?”
young-thug-carnage Music

Are Young Thug and Carnage Planning a Sequel to ‘Young Martha’?

Check out the dynamic duo’s new EP
kingsmen-eggsy Film

Film vs. Comic: ‘Kingsman: The Golden Circle’

How the new batsh*t film sequel compares to the latest series from Mark Millar
diamond-d Features

Diamond D and Jazzy Jay Remember The Making of ‘Stunts, Blunts & Hip Hop’

The 25th Anniversary of a slept-on classic
mexico-earthquake Features

Mexico City After The Quake: “We Must Help One Another”

Mexico will rise again
nypd at the site of the troy ave shooting by irving plaza a matter that is usually under the watch of new york city's hip hop police/ rap unit News

Complaint Reveals Racial Discrimination In NYPD’s Infamous “Rap Unit”

Are you surprised?
kari-primary Features

Kari Faux Hits Her Stride on ‘Primary’

The ‘Insecure’ favorite went back to her childhood bedroom so she could feel like herself
ay-z numb encore live lounge Music

JAY-Z Delivers Emotional Performance of “Numb/Encore” at BBC Live Lounge

“This is for Chester”
chanhays Music

PREMIERE: ChanHays ft. The Cool Kids “New Bag”

“I’ma rap, f*ck the trap”
trippie-redd Features

Trippie Redd and Goose the Guru on Lil Wayne Collabs & ‘A Love Letter To You 2’

“We want to be timeless”