THE PREMIER PLATFORM FOR LEADERS IN URBAN CULTURE

About

Mass Appeal is a New York-based media and content company whose mission is to be the premier platform for leaders in urban culture. Since its inception in 1996, the brand has been living, breathing and definitively documenting youth-born culture worldwide. Through its cross-platform model with business in film & TV, digital media, music and commercial content, Mass Appeal’s perspective speaks to – and for – the elements of music, art and style that progress urban culture.

film

Film & TV

Production and development of original concepts from the Mass Appeal perspective including documentaries, scripted series and unscripted formats

Music

Leading urban-alternative record label part-owned by Nas and home to established legends and rising stars

digital

Digital Media

Owned channels across web and social home to Mass Appeal's growing digital video and editorial content.

Production

Commercial production unit, under the Decon brand, working with blue-chip brands to produce premium ads, branded content and series.

creative

Creative Services

In-house creative agency using Mass Appeal’s unique POV to design and execute campaigns for top global brands.

Partners