A$AP Rocky and Schoolboy Q "Brand New Guy" Video

A$AP Rocky and Schoolboy Q’s “Brand New Guy” Video

A$AP Rocky’s appreciation for southern rap goes beyond the slowed down vocals akin to screwed and chopped music from Texas. His newest video for “Brand New Guy” takes a page out of the video for “Southern Hospitality” by Ludacris. In 2000, Luda flipped the script for the third verse, literally, by rapping suspended in the air. Luda’s charismatic moves were shadowed by A$AP and Schoolboy Q, sharing the climax of the record towards the end of the track. The inverted performance technique is underused in rap videos. Credit the ICU Lab for taking the road less traveled, shooting “Brand New Guy” in such an unorthodox fashion. Speed up to 2:53 from “Southern Hospitality” to see the previous rare instance of rapping upside down.

A$AP Rocky and Schoolboy Q "Brand New Guy" Video

Related Articles

Features
Features

NY’s Hip-Hop Revival and The Megapixels That Created It

Music
Music

A$AP Rocky Premieres Everything New

Music
Music

A$AP Rocky’s Shining Moment: “Goldie”

Music
Music

The Streets Answer When Swizz Beatz and A$AP Rocky Knock

Music
Music

A$AP Rocky To GQ UK: “I Had to Whup Somebody’s Ass!”

Music
Music

The Alchemist feat. Danny Brown and Schoolboy Q “Flight Confirmation” MP3

Ad

Latest News

Music

How Prodigy Changed the Game With ‘Return of the Mac’

Every rapper in the internet age owes a debt to P
power-sikora TV

About That Night “White Tommy” Dropped The N-Word on ‘Power’

It wasn't even in the script
power-still-2014 TV

Joseph Sikora On Why Tommy Egan Is So ‘Power’ Hungry

"I don’t want Tommy to only be perceived as a sociopath"
Westside Gunn Rare Obi Strip Vinyl Art

The Purist of Daupe! Talks About His Label and Its Hard to Find Records

Rare
alisha gory, tattoos, linework, sacred tattoo Hey, You're Cool

Hey, You’re Cool! Alisha Gory at Sacred Tattoo

Sometimes you just gotta be neighborly. So when I checked out Sacred Tattoo, the tattoo shop next door to MASS APPEAL’s offices, I...
kevin-durant-scandal Sports

Meet the Woman Who Told the World About Kevin Durant’s Alleged Face-Farting Fetish

More details on the other drafts NBA fans want to know about
busy-signal-portrait Features

Busy Signal Will Make History This Weekend

Years after cutting off his ankle bracelet he returns to the U.S. a star
knxledge-listening-room Music

New Music from Knxwledge, Conway and GR⚔GAR

The Listening Room (June 22, 2017)
blue, declaime, georgia anne-Muldrow, eternally yours, young spirit, orange, illustration Music

PREMIERE: “Internally Yours” by Declaime and Blu

"Don't ever think it's too late/ We must start now to set things straight."
donaeo, london, streets, black and white, hood, whole life Music Video

Donae’O and Fredo Wanted This Video Their “Whole Life”

Money, girls, and music. What else?
healthcare protests News

Demonstrators Dragged Out of Senate Office Building After Protesting Healthcare ...

Forcefully arresting disabled protestors seems like a pretty spot-on metaphor
wu-tang-silicon-valley Music

The Wu-Tang Clan Strikes Again With “Don’t Stop”

The crew's new banger is the latest from the 'Silicon Valley' soundtrack
what-happened-to-the-remix Features

What Ever Happened To The Mega Remix?

19 joints from the days when you HAD to do a remix
XXXTentacion News

XXXTentacion Takes Pink Rubber Dick Like A Champ

A true performance artist
mir fontane, camden, portrait, woods Music

PREMIERE: Mir Fontane Reveals ‘Camden’ to the World

"It's a mixture of personal stories and some untold stories of my peers, dead and alive."
Philando Castile News

This Little Girl In The Cop Car After Philando Castile Murder Is Heart Breaking

"I don't want you to get shooted"