Hey, You’re Cool! 40oz Van
"Always keeping it real sets me apart from a lot of people."
40oz Van has positioned himself as one of the biggest social media influencers and event organizers in New York. He’s paired up with multiple teams to create apparel and produce notorious events across the country. After taking the 40oz Bounce parties on tour a couple years ago and creating a permanent national network, Van is now collaborating with a surprising partner for his party in Brooklyn tonight: Hamburger Helper. The food company known for its fun Twitter account and for dropping mixtapes is now celebrating its 40th anniversary. MASS APPEAL caught up with 40oz Van to ask a few questions about the party’s growth, the collaboration, and his spot in the “Magnolia” video.
What’s the most important thing about being an entrepreneur?
Having a solid plan, a strong, minimal team, and being able to connect the dots in the field. I’ve built a grip of solid friendships on the foundation of genuineness. Always keeping it real sets me apart from a lot of people. 40oz Bounce has come a long way. Seeing the growth from a 30-person BBQ at one point to now being an actual event in the majority of U.S. cities has definitely influenced a great deal of these new touring events.
How did this Hamburger Helper event happen?
The internet is undefeated, specifically Twitter. I saw the opportunity to reach out after a tweet of theirs and I pulled the trigger. I suggested we should collaborate on the 40th anniversary event and just like that we connected the dots. It’s rare to find a company with a lit Twitter handle, that’s what really made interested in working on this special party.
How powerful is social media?
Social media changed my life, the power of the internet is underrated and under appreciated. A lot of people wouldn’t be in the positions that they’re currently in without the current free platforms.
Throwing out 100 joints of Gelato gas tonight at 40oz Bounce SF pic.twitter.com/BrMaEmjSTf
— 40 (@40oz_VAN) July 2, 2017
What was the inspiration behind dropping the “BK” snapback collab with Helper?
The “BK” friends and family collaboration that we decided to release was something long overdue. That design was in the archive for a minute now and it was only right that we commemorated the Brooklyn event with a city tee and hat pack. It’s been a while since I’ve dropped something for the streets, clothing wise—but that’s soon going to change, so expect new pieces from 40oz NYC soon.
You had a quick cameo in Playboi Carti’s “Magnolia” video?
Yeah, if you look closely you can see me in the cut behind Carti. Hidji Films shot a portion of that video on 162nd St and Broadway in Washington Heights. I have a lot of family on that block. You have to embrace the new generation of artists and give them the respect they deserve. Everyone has to pass through NYC at one point in their career, and I stand in a position where I’ll most likely cross paths with them and connect.
What else is coming for 40oz Van and the 40oz NYC team this year?
Aside from getting ready for the fourth quarter of the year with the remainder of our events, we’re strategically planning on how to turn up the levels for ’18. Expect a lot more cities, a lot more collaborations, and merch.