After quietly attempting to show how strong their pimp hand is, YouTube is finally saying “fuck it” and laying the smackdown.
As the video hub gears up to unveil their premium music service— an answer to competitors like Spotify and Beats Music— they’ve issued an ultimatum to indie labels like XL, Domino, and more, according to MusicWeek:
“YouTube has apparently warned the indies that, should they refuse to license the new platform, they risk having their music content blocked or removed across the Google firm’s existing giant video site. In addition, the labels have been told the initial terms offered by YouTube are nonnegotiable.”
The move is such a “fuck you, pay me” on YouTube’s behalf that many of the indies based in Europe appealed to the European Commission to intervene and facilitate a negotiation of new terms between both parties. However, until a decision is made by the European Commission, YouTube will start removing material submitted and uploaded by the various labels within a few days. Ouch.