Y-3 Fall/Winter 2014 Campaign Video Teaser

This might as well be a trailer for the next superhero blockbuster.

Y-3 releases a new video providing a look at their Fall/Winter 2014 Collection. The short visual leaves viewers wanting more, and plays out more like a scene from a Kung-Fu flick than your average collection preview.

Yohji Yamamoto’s Y-3 line takes a keen focus on functionality over fashion, as evident in the sleek looking garments. Through the bold graphics and patterns, it looks like Y-3 wants all you suckas to channel your inner superhero for the fall/winter season this year.

Stay tuned for a full look at the collection.

Still photo from the Y-3 Fall/Winter 2014 Video.
Still from the Y-3 Fall/Winter 2014 Collection Campaign Video.

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