Mountain Dew and Green Label just launched a promotional program called “Green Label Studios: Open Call.” The program gives emerging content makers an opportunity to win $250K and work with director Robert Rodriguez on a short film. The film will be Green Label’s first venture into the film space and is a huge opportunity for emerging filmmakers to get their start working alongside a respected director in the industry.
You have probably heard of Rodriguez from his 2006 action thriller “Sin City.” The director is also known for films such as “From Dusk Till Dawn” (1996) written by Quentin Tarantino and starred George Clooney. Rodriguez also shows off his action thriller chops in the classic “Grindhouse” (2007) with Kurt Russell and of course he kills it in the audience favorite “Once Upon A Time in Mexico” (2003) starring Johnny Depp, Antonio Banderas, and Salma Hayek.
Rodriguez currently has his own Spanish cable network, El Rey aka The King. He’s made himself an advocate for people by creating a network that targets Latino audiences. In 2013, Rodriguez made his movie “From Dusk Till Dawn” into a series on the network. He is currently working on the production of “Sin City 2.”
All video entries will be judged by the Green Label editorial team, with 10 lucky finalists each receiving a $10,000 production grant. Finalists will then present their work to a yet-to-be-announced panel at an exclusive DEW event this summer in New York City.