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Wes Anderson and Roman Coppola for Prada

Wes Anderson and Roman Coppola for Prada

Who knows how to get down? The French do! Prada decided to get funky and hire some rather avant-garde talent to promote their new Candy perfume. The infamous Italian fashion label hired indie film mavericks Wes Anderson and Roman Coppola (yep, son of you-know-who Coppola) to create a witty 3-minute short that personifies “Candy” as a fun-loving French girl (Léa Seydoux) that falls in love with two dashing, but opposing, fellows played by Peter Gadiot and Rodolphe Pauly. This is tight. Not only does the 3-minute short entertain, it wallops the hell out of a ton of full-length crap that’s been out lately. prada

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