VP Records Unveils Riddim Driven Fall Collection Cultjah Clash
Watch Riddim Driven's new styles in motion for the fall season.
The new fall looks from Riddim Driven clothing have arrived. New shirts, jackets, and graphic tees, it kind of sounds like the kit Ricky Blaze described on “How Me Look” back in ’09. This year, Riddim Driven keeps the music and the fashion close to the chest, literally, with more apparel inspired by the theme Cultjah Clash. RD’s clever play on words acknowledges the spiritual beliefs of Rastafarians, while clash has multiple meanings as an institution to DJs battling each other in dancehalls, and of course that rings true sartorially with a blend of styles on display in the new promotional video. Pay close attention to the Roots, Rock, Reggae T-shirt, also making an appearance this season. The tee which borrows from Herb Lubalin’s ITC Avant Garde font family has become a staple of the clothing line. Visit Riddim Driven’s site to buy the new collection now.