The internetz are in a frenzy today after Instagram announced that it will be implementing a new video feature. The move comes after reports that Twitter’s video app Vine recently surpassed Instagram in popularity. Video on Instagram will include 13 unique filters and allow you capture up to fifteen seconds of footage. It looks like I’ll be stepping up my unfollow game before a multitude of videos of food and puppies flood my timeline. I ain’t about that life.
Watch “Video on Instagram” in action above and check out the official announcement of the new feature from Kevin Systrom, the founder of Instagram, on Instagram’s blog.