Turns out Pro Era Week is about more than just music as Joey Badass polishes up his resume, adding Creative Director of Ecko Clothing next to rhyme-sayer. Joining the expanding ranks of entertainers getting that Creative Director side hustle money, the emcee takes us on a tour of Marc Ecko’s design studio in New York. If you can see past the giant Fuse logo on screen, you might catch a few of the pieces he’s working on.
Almost instantly, the brand started trending after word broke, so, mission accomplished. Now, Joey’s new job is not as out there as that Will.i.am “Director of Creative Innovation” deal at tech giant Intel, but last we checked, you can’t rock circuit boards on your back.