Not only does Grizzly Bear’s “Gun Shy” look tailor-made for Tumblr gifs, but the rockers beat fans to the punch, by releasing ready-made gifs of their own, alongside the video. Call it another sign of Internet music culture’s evolution, or a no-brainer promotion, as director Kris Moyes took the dope track and married it to the type of trippy, stutter motion visuals so prevalent on the site.
We find Grizzly Bear in what looks to be a health and wellness retreat in a warped world. This video’s attempt to convey what creative energy would look like if it were visible, leaves the band prodded and poked as that essence is extracted. “Gun Shy” may not have uncovered where creativity comes from, but it probably made a few Tumblr editors’ lives a little easier.