Dangling from rooftops while spraying or laying out your large-scale calling cards is hard enough, but doing so while maintaining legibility and freshness is a skill not many people have. Enter Parisian “photograffeur” and TED Prize-winner JR, to make it possible for people everywhere to magnify their vision and voices in poster form. “JR: Blow Up” from filmmaker Matt Black‘s “Reflections” series, delves into how, through the “28mm” project, he developed a method which enables people to post up expansive works, free of charge.
From his base, the French artist takes photos people have submitted from various countries, blows them up and returns the product to sender. “It went from local project with a global impact, to a local project with a local impact, that speaks to the community,” says the artist. So while JR continues with his own works, like an upcoming indoor museum installation, he hopes they exist in parallel with the ongoing street level efforts of participants around the world.