VIDEO: Coca-Cola x Human Made x Beams: BTS with Nigo & Hiroshi Kubo
Leading Japanese boutique Beams, designer Nigo of Human Made (and A Bathing Ape), and Coca-Cola have teamed up to create a special apparel collection. Having already collaborated on the soda company’s 125th anniversary in 2011, Beams’ Hiroshi Kubo is now joined by Nigo in a three-way collaborative effort that reflects on the history of workwear.
The resulting Coca-Cola x Human Made x Beams collection consists of work-related coats, caps, shirts and shorts which reconstruct decades of industrial fashion, to update the “look of the time in a modern day context.” Adding to the line’s look is the use of vintage machines and techniques rarely applied in modern production. Coca-Cola x Human Made x Beams items will be available at Beams locations and web store, along with RSVP Gallery in the U.S., and other select retailers.