The simplest concepts have the biggest impact, yo! Take this video for Aaron Lacrate and Bun B‘s bass heavy banger “Turn It Up,” that dropped yesterday. One MC, a fire escape, and a roving camera switching up between medium shots and close ups, that’s it! No birds shaking they ass, no ninjas making it rain with borrowed money, no played-out club scenes we’ve witnessed too many times before.
The song dropped back in May/June so we’ve had at least two months of Baltimurr bounce to hold us down ’til the visuals dropped, and it is just as formidable as the radio edit. (Is there even a radio edit?)
The video, which shows Bun B trilled in MilkCrate Athletics gear and on his PA BS, is meant to hold us down ’til the LaCrate album drops.