Clothing Brand Born X Raised Reps L.A., Flips Off Gentrification

Clothing Brand Born X Raised Reps L.A., Flips Off Gentrification

Now this is how you launch a brand. L.A.-based Born X Raised recently released this well-done video that doesn’t simply show off the clothing but tells the brand’s story explaining it’s “gentrification is genocide” mantra with dramatic black and white imagery. Watch the video above and check for Born X Raised gear at their web store.