A deceased Tupac, in the form of a hologram, joined his living homies Dr. Dre and Snoop on the main stage at Coachella yesterday, creeping out and entertaining fans of West Coast rap at the close of the annual music festival’s first weekend.
“What the f— is up Coachella!” screamed a shirtless and tattooed Pac hologram as it performed “Hail Mary” and “2 Of Amerikaz Most Wanted,” with Snoop.
There were rumors that Nate Dogg would perform as a hologram but it was Pac who, was the special guest of the night. MTV News spoke exclusively with AV Concepts, the San Diego based company behind the hologram.
“We worked with Dr. Dre on this and it was Dre’s vision to bring this back to life,” said Nick Smith. “It was his idea from the very beginning and we worked with him and his camp to utilize the technology to make it come to life. ”
AV Concepts has also worked with Madonna, Gorillaz and The Black Eyed Peas. Smith was mum on the cost of the hologram but he did say it was affordable.
“I can’t say how much that event cost, but I can say it’s affordable in the sense that if we had to bring entertainers around the world and create concerts around the country, we could put artists in every venue around the country,” Smith told MTV News.
Dre and Snoop performed many of their hits last night including “The Next Episode,” “Gin and Juice,” “Nuthin’ But A ‘G’ Thang” and “Deep Cover.” “Still D.R.E” closed out the show.