In the past (the rather distant past I might add…), we’ve always been able to count on Busta Rhymes for great video treatments to his numerous hit singles, but more recently it’s been a different story in the video for the hard hitting street single “King Tut.”
Although well shot, the video offers little entertainment value, unlike the classic videos for songs such as “Put Your Hands Where My Eyes Can See,” “Woo Ha,” “Gimme Some More,” and even “Arab Money.” Busta’s music and visuals have gotten darker, partly due to the loss of Israel Ramirez, his friend and bodyguard in a shooting. The loss of a friend can take a serious toll indeed. But also gone are the parts of Busta we also enjoyed—the playful side, the goofiness, and unorthodox subject matter which have been traded up for money and jewelry, which are ultimately empty vessels that don’t connect with true Busta fans.
Despite his drastic change over time, Busta has managed to have a popular single, or killer verse every year, a truly prodigious type of longevity that most rappers don’t get to enjoy. Hopefully he will continue this trend, and might be able to make us laugh once again.
BUSTA RHYMES, REEK DA VILLIAN, AND J DOE PERFORM “KING TUT” AT THE BROOKLYN HIP-HOP FESTIVAL