The Nike Mag for the Little People is Announced and it Still Ain’t Cheap
The price and release date are here, better start saving
When Nike announced that it would actually produce the iconic self-lacing shoes from Back to the Future II, everyone wanted a pair, but very few were able to get them. The sneaker company has produced two editions of the still-impressive future shoes but those rounds were limited to editions of 89 pairs each—and they were expensive. The limited editions benefited charity and the only way to get them was via raffle or paying ungodly money at auction. This past weekend, the final pair to be auctioned fetched $200,000 in New York City.
But now Nike has some self-lacing kicks going into wider production and sneakerheads will still be hard pressed to scrape together the dough. The company confirmed yesterday that the Hyperadapt 1.0 will go on sale December 1st at the Nike Soho store and the NIKE+ ClubHouse at 45 Grand in New York. Those who want them will have to cough up $720 to get a taste of the future that is not exactly what we promised. For now, the company says that people will have to adjust the fit manually with a button, rather than have the shoe work automatically the way the official Mags worked. Which basically means these are a very expensive modern version of Pumps.
“A small group of NIKE+ APP users will have limited early access on November 28,” the press release states.
Black/ White-Blue Lagoon and Metallic Silver/ Black-White will be the color options.
Availability will expand in late December.
Nike designers have said that the Mags were “a project that’s maybe the most difficult in the history of footwear,” so it’s understandable that the price is going to start high. The more people fund this technology, the better and cheaper it will become. And outside of just being cool, this functionality would actually have benefits for older people and those with medical conditions that make it difficult to tie their shoes.
The future is coming, but it won’t be easily distributed.