The Internet on the Internet, SXSW, and Handling Criticism
MA: How has Odd Future influenced fashion culture?
M: It introduced color back into a lot of people ’cause I know a lot of clothing lines now are very dark and gothic I think. ‘I’m on lean.’ ‘I’m dark.’
S: Mmhuh. ‘ALL BLACK EVERYTHING.’
M: Tyler put out clothes that people feel they can wear out in the sun and wear during the summer, you know? Give off a different energy. When Tyler first came out everybody was wearing the little five panels with the socks and the shorts with the little Hawaiian shirt. It’s not as worse as a lot of other people that’s putting like “lean” and drugs on they stuff, like actual pills. We’ve made some questionable things [Laughs], but I think over all it’s a positive thing and I think it’s bringing color back into streetwear, which I think they’re afraid to do because color is so hit or miss with people. Some people will never wear a bright yellow shirt, but everybody will wear a grey shirt. It’s a risk, but I think it works.
S: And honestly kinda keeping streetwear alive in the hip hop industry and I hate to have to say that, but it’s true, like you look at the new Future video and Tyler is the only one in there wearing regular clothes. Nowadays a lot of rappers I guess feel the need to wear a lot of leather or skinny stuff or whatever.
P: Or skinny leather.
S: Whatever they like to wear or whatever they think they need to be wearing and we’re, I guess, the only people still like…dressing like this. We’re some of the few.
MA: Speaking on Tyler, how do you feel about the SXSW incident?
M: It had nothing to do with him. I think it’s very irresponsible for media to throw his name in a lot of the headlines because of how they may feel about Odd Future, and it fits their agenda about Odd Future. I think it’s very irresponsible because a, he wasn’t even at the venue when it happened yet, you know ..yeah it was him going on next but there were other acts before him. It wasn’t the Tyler, the Creator show and I think it’s irresponsible to link the other incident with this incident. It’s definitely a tragedy, but I definitely think it’s unfair to him. Tyler has no intentions of hurting anybody and I think it’s wrong that they see him that way.
MA: So do you think the crowd acted out because of his influence?
S: Yes. He definitely caused the riot. [Laughs] Nobody’s perfect.
M: I get that. That’s not right, messing up property. My whole thing is linking it to what’s wrong with SXSW and what happened has nothing to do with it and I see a lot of news sites linking the two things just to kinda fit the agenda of ‘it’s getting kinda crazy,’ and it’s not the case. I get how media works. I can’t be mad, but I just think it’s unfortunate.
MA: How do you feel about online websites twisting information and making it public?
M: I think it’s terrible cause I’ve been taken out of context before in major publications and it becomes something. Like we’ve been jokingly saying something with a reporter off the record and that’s what they make the WHOLE article about and that’s messed up
S: Major. Like covers…
M: We not gonna say the publication, but we gave her a cover and it was supposed to be about our music and it ended up being about how Syd’s gay and how it affects Odd Future.
S: Yeah and about me calling out other gay women in the industry. I wasn’t calling anybody out..like..I was telling a joke.
M: I guess she wasn’t getting anything juicy enough and I guess that took it to the whole new level and I get it but, I don’t think it’s reporting. I think it’s a matter of this generation’s thirst for what’s juicy. Look on the Internet. Every time something bad happens to somebody, everybody’s talking. Everybody’s on somebody’s head about it, and it’s fun, and it’s cool, but I just think it’s birthing a whole generation of thirst and everybody’s just thirsty for that headline.
S: Yeah. Everybody’s burnt now.
M: We meet a lot of cool people, like you talking to us, you cool, but it’s like you do meet some people…we [have done] interviews with people who are definitely not charismatic. We definitely know they don’t know the music, but these are the people actually writing the stories. We’ll do interviews with people, and they won’t know our names, and it’s like you’re about to write a whole story about us, and you don’t even know how we met yet? They asking stuff people should be asking us when we did our first album and it’s like then again these are the people whose word people take and what people solidify as what they think so I think it’s a change in times I would say. I don’t think it’s bad. There’s good parts about it but it’s definitely a sign of how we receive media and who’s behind it changing. People don’t even fact check and they just go by what people say on Twitter, and they like “Oh I heard on Twitter” and it’s like “Oh I heard about it too.”
S: It’s like, bruh…
M: Yeah, like we’ll tweet Tyler or tweet somebody and people will make a whole article about it and were like, ‘Bruh you don’t even know what we’re talking about, getting people’s hopes up about certain projects, and things,’ and it might not even be true, and that’s the problem.
P: I feel like the Internet isn’t one place to be trusted, no pun intended with us.
M: Trust us. Trust the band. [Laughs]
P: But no pun intended, the Internet is not to be trusted for as far as my opinion goes. There are various reasons for that. I don’t even trust Wikipedia. I heard people go in there and edit shit themselves.
S: Yeah! I don’t know who it was from OF, but I was like 16 or something, remember they started a rumor Morgan Freedman died, and Chingy died and put it on the Wikipedia?
P: Like that whole fucking Steve Harvey thing. I never understood that. I just never understood it, but that had the Internet going crazy. Like random kids were like “Yeah! Fuck Steve Harvey!” and they don’t even know why. As far as I know Steve Harvey didn’t even do anything, they was just bored and was like fuck Steve Harvey. I think it’s kinda fucked up ’cause I appreciate Steve Harvey.
MA: How does the Internet change the way you work with other artist?
S: It makes it a lot easier to put it out there, you can be on Twitter like ‘Aye bruh, let’s work.’ It’s like having everybody’s phone number.
P: The first time I got tweeted by like a real “rapper” rapper— Murs tweeted me. I had never met him before. My homie Keith, a real good friend of mine, told him about my beats and then Murs tweeted me, and I’m a big fan, so I fanned out. I went to go check if he had the blue check. I’m like ‘Oh my God, it’s really Murs! Fuck.’ It’s a blessing and a curse.