For promoters, artists, managers, and venue owners, SXSW can be one of the most hectic times of the year. Being caught up in the industry, we often forget just how fun the week long music extravaganza can be for tourists traveling to the festival for the strict purpose of partying.
The crew over at The Good Company set out to do exactly that and drove down to Austin to bask in the sun, party a little, and make their rounds to all the best shows–including our Ice Cream x Mass Appeal event. Check out the VHS style video they made during the road trip which includes a cameo by ASAP Yams, a number of beautiful girls, random clips of skating and more.
The video was shot by Quinn Arneson, Daniel Haney and Kumasi Sadiki.