First things first. I’m not a sneakerhead. I appreciate a fly pair of all red Nike Air Max 90 Hyperfuse’s just as much as the next girl, but I won’t lie, I’ve never stood in line for anything non-edible. How did I end up at the almost riot Supreme x Nike Foamposite 1 release in SoHo last night? Simple. Hoping to gain some extra cash, I found myself fishing through the endless vortex of weird bullshit that is Craigslist. Low and behold, I stumbled across an ad that was willing to pay me $200 dollars just to stand on the Supreme line. $200 dollars in cash for 16 hours.
By 6:30 pm, Lafayette St. was flooded with a sea of 20-something year old males (and some females) trying to get their hands on a spot of NYC concrete in hopes of obtaining the Supreme x Nike Foamposites the company issued to release on Thursday, April 3rd. By 6:32 pm the boys in blue swarmed in with barricades and loudspeakers telling the anxious mob to “Move out the street now! This event is officially SHUT DOWN!” As police officers and undercover officials physically herded civilians back toward the Broadway strip, small pockets of the crowd settled in the back streets on Mulberry, sprinting into the Jersey st. alley refusing to leave the vicinity of the flagship location. Word of a pepper-spray victim passed through the streets, and one story of a person left bleeding after being struck in the head floated around the scene too. Yet no one seemed to care about anything except making their way into the Supreme boutique.
The limited edition shoe was scheduled to be released via the LA, NY and London locations as well as online, but due to the sheer volume of Supreme die-hearts already camped out a day prior to the in-store release, the NYPD was forced to shut shit down. The massive crowd practically engulfed the surrounding area, climbing on scaffolding and rushing through barricades in an attempt to form a line that, if were achieved, would have surely stretched around the block four times over. Supreme apologized for the shut down and issued this statement via their Instagram.
Due to concern for public safety, NYPD has forced us to not sell the Supreme/Nike Foamposites and accompanying clothing in our New York Store. These items will be available on supremenewyork.com tomorrow at 11am EST. -Supreme
Lets face facts. Supreme rules streetwear culture. It’s hard not to run into someone rocking a piece from the iconic skate brand. This is the first time Supreme has collaborated to release a basketball sneaker, and we all know the hood loves Foamposites. #Facts. The importance behind the release isn’t the hype that uplifts it, but the secondary customer profit tied within the Supreme label.
Keyword: Resell value. With sneakerheads and hypebeast alike exchanging potential resell value prices in the wind anywhere from $3,000-10k, this release was more than just a streetwear cultural event. It was a business opportunity worth cashing in on. The mob-worthy kicks were released online this afternoon and after a full 60 seconds of availability, disappeared from the Internet. Of course, they will resurface soon for quadruple the initial $250 price tag.
We posed the question to Supreme customers a few months ago: Who gives a fuck about Supreme? We got an official answer with the release of the Supreme X Nike Foamposites. Enough people to cause a pubic hazard according to NYPD.
I understand the rich culture and history behind sneaker releases, and understand the importance behind the Supreme X Nike Foamposite release, but this event got way out of hand. It’s only right that in light of their 20th anniversary, Supreme should enjoy the bragging rights that come with single handedly causing SoHo to shut down for three hours +, but at whose expense? Some fans traveled to the city and spent the last two days in hotels, just waiting to camp out for this release. I guess they went home empty handed, just like I did.
Check out the footage from last nights canceled Supreme x Nike Foamposite 1 release in the video player up top.
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