If you’ve been following the fall fashion trend reports or been into a clothing store recently, you’ll notice that the color pink is having a major comeback this season. Long the favored color of your grandma and her 90-year-old friends, pink has been given a bad ass boost for Fall 2013. Thanks to Marc Jacobs’ metallic hues and Prada’s plaid renditions, pink has been elevated past prime pastel prissiness into to a new realm of legit fashion.
To support breast cancer awareness month, Supra has teamed up with Elyse Walker and Pink Party Society to create the Society Hightop. These camo pink sneaks retail for $105 and all proceeds go to Cedars-Sinai Women’s Cancer Program at the Samuel Oschin Comprehensive Cancer Institute. Remaining on trend for a good cause? There’s no losing there. Cop your Supra Society Kicks at Supra online, Revolve Clothing and Forward Forward starting Oct. 21st.