Let’s face it, when it comes to this music shit, Snoop Dogg is old. The man is a true G, and he has made some classics that will be with us forever. He also has had an uncanny, and very natural ability to reinvent himself (see “Sexual Eruption”). And still, for me anyway, it can be hard to care about Snoop. No disrespect, but he’s just.. old news.
Well yesterday we made a post about his Snoop Lion project, with an embed of the first single, “La La La,” and a link to the press conference that went down at Miss Lilly’s (home of Radio Lily and Mass Appeal Massive!). I watched the press conference in it’s entirety, and at the end of the day, you have to hand it to Snoop. More than him though, you have to hand it to Diplo and Vice.
The trailer (above) got me hyped. The story is believable. As much as Snoop has “been on the top ever since [he’s] been in it” (in other words, he gets the Royal treatment wherever he goes), his experience and transformation comes off authentic and natural. Between Vice’s expertise shooting high quality/edgy documentaries (around the globe) and Diplo’s understanding of Roots culture combined with the new Bass and Electronic fusion of riddims, this project actually looks and sounds really good. The whole reincarnation of Bob Marley thing is a bit much, but apparently he got the “blessing” from the Marley family and if the music is good, that’s all that matters anyway.