Okay, so it didn’t “leak” per-say, but isn’t that what we call any and every release that hits the net in regards to musical artists?
Anyways, this apology comes a day late (and a million dollars short). Complete with enough remorse to satisfy the masses, but not quite enough to bring Reebok back (had to do it… Well, I didn’t but how could I pass on that?). Responding to his controversial lyrics, this delivery comes at a time far too late to do any good to his now former endorsement deal, but none the less it is a seemingly heartfelt apology equipped with personal reflection, direct reference to his offense, and a bonus tweet for his homies at Reebok. Understanding what he’s done, he states that there’s no love lost and wishes them the best.
In his apology, Rozay denounces rape culture, speaking from the standpoint of being a father, brother and son as well as a rapper. He states, “…as an artist I have a voice and with that, the power of influence.”
Although activist groups such as Ultraviolet are elated that Rick Ross lost his endorsement, this controversy brings up long-running issues about the legitimacy of lyrics, artist’s influence, the presence of misogyny in rap, and the blend of hip hop and commerce to name a few.
Peep the Bawse’s full apology below.
“Before I am an artist, I am a father, a son, and a brother to some of the most cherished women in the world. So for me to suggest in any way that harm and violation be brought to a woman is one of my biggest mistakes and regrets. As an artist, one of the most liberating things is being able to paint pictures with my words. But with that comes a great responsibility. And most recently, my choice of words was not only offensive, it does not reflect my true heart. And for this, I apologize. To every woman that has felt the sting of abuse, I apologize. I recognize that as an artist I have a voice and with that, the power of influence. To the young men who listen to my music, please know that using a substance to rob a woman of her right to make a choice is not only a crime, it’s wrong and I do not encourage it. To my fans, I also apologize if I have disappointed you. I can only hope that this sparks a healthy dialogue and that I can contribute to it.” —William Roberts (a.k.a “Rick Ross”)
I want to thank Reebok Classics for their hard work and dedication over this past year.Good partners,good shoe.continued success.
— Mastermind (@rickyrozay) April 12, 2013