Hailing from Oakland, CA, rapper Richie Fareal drops an ethereal, smoke-laced video for the track “Make Em See.” Cloudy, reverbed beats in the vein of other Bay Area acts like Main Attrakionz and Lil’ B, fog the senses as raspy, quick-breathed rhymes billow overhead.
“Make Em See,” is a cut off Richie’s June release, LXXXV, an album he’s spent the last year perfecting. Starting out as a DJ and teaching himself to produce and write songs over the years, Richie takes a theatrical, storytelling approach to hip hop. Fusing everything from electronic to blues into his beats, with his backdrop in place, he fills the stage with his husky words and aggressive style. Today, Mass Appeal gives you the first look at Richie in action. Bay Area represent.