When you think of artist Richard Prince you might think of photography or painting but do you think citrus-flavored soft drinks? If you do that’s a new type of synesthesia that we haven’t experienced yet, but who knows? Maybe we all will think soda once beverage maker AriZona debuts its Richard Prince Lemon Fizz drink at Miami Art Basel. You’re probably asking yourself if this is part of Prince’s Jokes series, according to the press release below it is not:
“As huge fans of Richard Prince and his work, it was important for AriZona to create a beverage that embodied the mystery and intensity of Richard’s art, and Lemon Fizz acts as the perfect beverage to symbolize those feelings. The package design celebrates Richard’s creativity and history within the art world, with secret elements for consumers to discover that signify the union of our creative forces,” says Jackie Harrigan, Global Communications Director.
Prince, a controversial artist, famous for his use of appropriation art and his Jokes series, which alluded to the sexual fantasies and frustrations of middle-class America, joined forces with AriZona beverages on the project. ”My latest work has embodied the use of tangible items, such as cans, to create installations,” Prince says. “As a fan of AriZona’s Arnold Palmer line, it felt natural to collaborate and the partnership evolved from there. The outcome is Lemon Fizz, which is a fantastic beverage and one that I can employ in my own craft.”
The beverage will be packaged in a Pop Art-inspired, 23-oz. can, featuring representations of his Nurse and Jokes paintings, as well as larger black-and-white shots of Prince, photographed by Sebastian Piras and Sante D’Orazio. The beverage, to be launched nationally following the art show, will retail from $0.99 to $1.25, in line with other AriZona products.
What do you think of Richard Prince’s “Lemon Fizz?” Are you eager to feel the fizz or to collect the cans for irony’s sake?What do you think of other artists who’ve collaboration with soft drink and liquor brands? Leave a comment and let us know.