The Most Amazing Press Release I’ve Ever Read
"Yeah, this September week kicked off smooth like a bottle of Aveeno moisturizer, perfect for the fall weather."
Writing about music isn’t all fun and games folks, sometimes we have to take a break from arguing about Kendrick Lamar verses and read through the hundreds of press releases we get submitted on a daily. Usually they read something like, “_______ just released the most amazing song. He/she is coming for the throne. Post their music. Blah, blah, blah.”
It takes a creative individual to craft an e-mail that actually MAKES us want to post an artist’s music before hearing it, though. Jaeki (Manager for artist Rekstizzy) shows us how it’s done with an awesome email intro to lead and an awesome music video to swoop in for the win.
Normally I don’t do this, but uh … go ‘head on and break ’em off with a lil’ preview of the press release:
———- Forwarded message ———-
Date: Wed, Sep 18, 2013 at 9:38 AM
Subject: Rekstizzy and Lil Fame (of M.O.P.) Hosts Fight Club with Senior Citizens
FOR IMMEDIATE RELEASE
Hello ladies and gentlemen!
Enjoying that new Drizzy? Reminiscing about your past relationships? Yeah, this September week kicked off smooth like a bottle of Aveeno moisturizer, perfect for the fall weather.
But life is about balance. While lotion is necessary to survive the latter (and colder) months of 2013, you also need skully hats, Timberland boots, and a mean mug on your grill. Rekstizzy brings you the remedy. For his new single, “Come At Me Bro,” off his latest album Whatever You Say, Rek hops on Swedish beatmaker Jewoit Entertainment’s production, and invites his childhood rap idol Lil Fame (of M.O.P.) to churn out a rowdy, club-busting banger that would make Funk Flex screech and drop carpet bombs.
To accommodate the song’s rambunctiousness, he recruits video production team Brood Baby to shape a bizarre—morally questionable—visual for “Come At Me Bro.” Loitering through the alleys of Chinatown to hosting an underground boxing match, the video’s a stumbling escapade of absurdity. Only in New York.
“Come At Me Bro”
After an e-mail like that it was hard not to post the video. Watch above and enjoy.