To celebrate Record Store Day and the anniversary of his record label Third Man, Jack White proposed a challenge to create the “World’s Fastest Studio-to-Store Record,” which would be recorded, pressed, and distributed to fans in just one day. White and his band took the stage at 10am on Saturday, performing the title track from his forthcoming LP Lazaretto, as well as a cover of Elvis Presley’s “Power Of My Love,” to a few hundred lucky fans. The set was recorded, the recordings were rushed to the pressing plant, and final pressings of the 7” records were in the hands of fans 3 hours, 55 minutes, and 21 seconds after being recorded.
When some of the stereo recording gear broke down at the last minute, White decided to roll in true vintage style, and record the record in mono, quipping “Phil Spector will be happy, I guess.” Third Man documented the event in pictures, and Canadian radio station Sonic 102.9 made a video recap of the process, which also includes the live audio. The studio version of the song will be available on White’s new LP Lazaretto, which drops June 10th.