Seventh Letter and MSK representer PUSH linked up with Element Skateboards to design a collection for their spring/summer 2014 line.
PUSH chopped it up with the folks at Hypebeast to discuss his new collection, as well as the parallels between skate and graffiti, sharing how the people he met while skateboarding led him to the world of graffiti.
The artist, known for his geometric approach and style, spoke briefly on his technique:
Building from a blend of colors and shapes, how did you develop your technique?
Always creating artwork it’s like practice, you are always problem-solving and coming up with new tools and techniques. Working on large murals or drawing on a piece of paper, surfaces, surroundings, they all have an influence on your art and give you new ideas.
What is it about geometric lines and shapes that appeal to you?
I love the simplicity, the boldness, the vibrancy, and the balance.
PUSH also mentioned how the collaboration came about:
How did the PUSH x Element collaboration come to fruition?
I think The Berrics mural I did got a lot of attention in the skateboard world. Element reached out to some people I knew, and we got in contact.
Check out the video player up top to see PUSH’s mural for the launch party of the collection, taking place May 15 in Paris. Afterwards, hit up Hypebeast for the full interview and preview of the collection.