Open Space with 24hrs

Where we have a detailed conversation with the Atlanta artist FKA Royce Rizzy

What’s in a name? Since Shakespeare posited that question via Romeo and Juliet, I’ve wondered how much an artist’s name could affect his/her career. Even Steven Levitt, author of Freakonomics took a deep, analytical look at how a first name could change someone’s path. If Steven looked to hip-hop for more data, he would’ve seen that 2 Chainz (Tity Boi), King Chip (Chip Tha Ripper), Danny Brown (Dee Luciano), and several other rappers have switched things up with their names and enjoyed comparative success since. 24hrs is the latest to maximize on a fresh slate.

The Atlanta artist, formerly known as Royce Rizzy, is the owner of Private Club Records which is the home to brother MadeinTYO, Salma Slims, MyNamePhin, and Noah Woods. He easily clinched the title of MVP in the 4th quarter of 2016. Just take a look at his Soundcloud: songs with Ty Dolla $ign, Gucci Mane, Yo Gotti, Wiz Khalifa, Murda Beatz, an EP with TYO, and his own EP. But ever since his first song in December of 2015, people have been curious to match a face with the high pitched voice.

So with an explosive (re)entrance onto the scene, we wanted to sit with 24hrs to talk about the birth of the 24hrs moniker, putting in his due diligence in hip-hop, and the start of Private Club Records.

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