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Only NY x Gifriends Photography Collective

Only NY x Gifriends Photography Collective

Only NY teams up with photography collective Gifriends for a special GIF series of its Spring/Summer 2013.


The artist-supporting creatives over at Only NY recently collaborated with Indonesian photographer Alex Thebez and his band of GIF-making friends for a unique take on the line’s Spring/Summer 2013 collection. The gang dubs themselves the Gifriends and they shot an entire GIF-based lookbook in Bushwick, Brooklyn that looks like something out of an urban dreamscape. There’s bubbles, flowers, balloons, confetti and colored frames–all highlighting the summer’s new pieces and a special series of limited edition Japanese fabric hats.

Juice Blue Hat Shirt

Ladder Girls Models Frame
Bubbles Pink Hair Girl Gate
Poof Pants Girl Model Industrial
Golf Grass Shades Sunglasses Beach
Flower Hat Shades Sunglasses
Flowers Shirt Change
Flowers Shirt Colors Model Change
Socks Color Fish Jump
Black Hat Flower
Confetti Hanging Blow Up
City Only Hoodie Grey Lights Train Background