NY’s Hip-Hop Revival and The Megapixels That Created It
Authenticity is the key to shooting a music video in NY. Director, Vic Reznik of Mr. MFN eXquire's "Huzzah" examines the landscape of the city's brightest talent on the small screen.
A$AP Rocky’s first three videos “Higher,” “Purple Swag” & “Peso” all take place in or around the A$AP Mob hub. “Purple Swag” is the pinnacle of Rocky editing Harlem to just a couple blocks. When the crew leaves the apartment they don’t actually go anywhere. The most movement in the entire video is the slow motion bike scene where Rocky let’s his JScotts fly. “Peso” takes place on the blocks around Broadway where the Mob still lives. From the Jumbo Burger to the bodega, to the catacombs of that roach-infested Uptown pre-war apartment building, where you might become the next casualty of a dice game, Harlem is A$AP. It wasn’t about New York, it was about Rocky. It’s the Flintstones Jeremy Scott adidas, and the Supreme towel over Rocky’s head. Take this in contrast to “Oh Boy,” which was shot on almost the same block as “Peso,” but looks like a promo for a bad Paid In Full sequel: Rico’s Revenge. Rocky, like Tyler and LiL B and Kreayshawn before him, wore their surroundings like wardrobes, without any emphasis on the hood, they brilliantly translated Harlem without even really showing Harlem. These videos were about real life, real streets, the parts of NY that won’t make it into movies, because they’re just too fucking normal, which made the stars that much more magnetic.