Fatburger, one of California’s legendary hamburger chains, has been mentioned in rap and hip hop culture since the early ’90s. Ice Cube repped the fast food joint in his hit song, “It Was A Good Day,” Tupac Shakur gives a nod to the chain in “Late Night” feat. DJ Quik, saying, “The club be poppin’ so I’m stoppin at the Fatburger.”
Recently, it was announced that Fatburger has chosen rapper Nipsey Hussle to design their company uniforms. “When he saw that we were opening a Fatburger on Crenshaw, his office approached me and said that Nipsey would like to visit the store on the opening day,” says the PR representative for Fatburger.
“The Fatburger logo, it’s like the Hollywood sign or it’s like something you come to LA and you think Los Angeles. We didn’t want to get in the way of that,” Nipsey recently explained to MTV News. “We just wanted to represent our area and also the Crenshaw collection.” The collection means a lot to Nipsey, who was raised near the intersection of Crenshaw Boulevard and Slauson Avenue in Los Angeles.
This may not be the first hip hop collaboration Fatburger has done, but Nipsey was definitely excited about it. “I had heard a lot about him and his popularity, so of course I was delighted with this idea” Erin says. “Collaborating with him and his team was a wonderful experience as they were generous enough to get special shirts made for my whole crew which they wore during Nipsey’s visit” adds Ravi Grawel, the owner of Fatburger on Crenshaw.
Nipsey isn’t the only rapper who is a fan of the burger chain. Odd Future frontman Tyler, The Creator frequently Instagrams his late night adventures at Fatburger. He even brought along Justin Bieber during one of his visits. What’s next? Odd Future x Fatburger. Let’s hope so.