Nike Runs the Barefoot Shoe Game, A History

Nike Runs the Barefoot Shoe Game, A History

This year marks the 10th anniversary of Nike’s launch of those oh so comfy tenderonies of the trainer game— the innovative Free series. With most, if not all things that are great, there’s some trial and error. While Nike is on the forefront of the running shoe market, it took them some time to get there. Recently, you may have seen the new Flyknit Chukkas, the latest iteration of the Nike Lunars, or even the fusion of their Flyknit and Free technologies showing the results of vast development over a period of close to 30 years.

Nike Free Flyknit Chukka Angle

Nike Summer 2014 Flyknit Lunar 2 Collection Orange

One of Nike’s newer silhouettes, the Roshe, gained a wealth of popularity and has evolved into a number of different forms. This is the case with most Nike models, and with their “Genealogy of Free” pack, Nike is letting folks know they’ve been on this wave since the creation of the Nike Sock Racer almost 30 years ago.

nike genealogy of free 2014 project 1985 Sock Racer

Accordingly, Nike present a timeline of the company’s running innovations. Check it out here and make sure you don’t slip up and miss the next wave of Nike Running innovation.

[h/t Oki Ni]

*We peeped the “fallback” in the URL. Nike might be sendin’ shots at the fitteds of all those Roshe/Nike Free Sole imitators out there… #Gratata