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New Rules: Bitches Is Crazy

New Rules: Bitches Is Crazy

If you’re a Jay Z fan you’ve more than likely heard him repping his new slogan #NewRules with veracity. Ironic as it is that one of the most commercially successful hip hop artists in the game is pushing this anti-industry motto. However, there’s no denying that indie rap is the new wave. With today’s technology, having major label backing is no longer a necessity to make it in the game. With social media and global marketing available at your fingertips it’s possible to stay self sufficient in this new age of hip hop. So, we’re bringing you four artists that are really creating their own rules, and asking them how you too can come up on your own.

For our 3rd installment we’re bringing you Bitches Is Crazy aka B.I.C., if you want to be PC.

BIC mass appeal BW

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Straight outta tha Bronx, B.I.C. consists of four dope emcees with sick flows and give-no-fucks attitudes. The crew turned rap group from the X have been friends for eight years and rapping for six of them. I sat down with the self-proclaimed “weirdos”: Yesus, Izzy-OZ, Pete, and Ill Spills to find out how they’ve been able to make it this far into the game, what their aspirations are, how they plan to achieve them, and as always, what advice they have for you those trying to get on the same come up.

Mass Appeal: How did B.I.C. get started?

Yesus: We all liked to rap and we started rapping with each other on some hobby shit, with our boy Se Word. Rest in peace. After that, we just met up everyday, after we rapped one song together and we just kept rapping for 6 years and counting.

MA: How’d you guys all meet?

Yesus: Weed and bitches.

Pete: Bitches, different connections.

Ill Spills: Honestly, Se Word brought us all together, but we all came in from different regions and shit.

Yesus: Se Word was just the common factor, but basically it was bitches and weed.

Pete: It was crazy because Izzy and I weren’t really smoking when we all met, but then we met Jonathan and he put the peer pressure on us. Iz used to be like ‘fuck smoking weed.’

Izzy-OZ: Yeah, it wasn’t even that I didn’t smoke, I was actually anti-weed.

Yesus: Until we smoked Dot’s Kush, and then it was over for everybody.

MA: Where did you get your name?

Yesus: From the bitches we were dealing with at the time.

Izzy-OZ: There was this one crazy bitch who we were all dealing with at the time, who was plotting on all of us. Like we didn’t think to name the shit that, it kind of just all came together, like ‘bitches is crazy!’ ‘Word!’, and then we started rapping after that.

Yesus: Word, we were a crew before we were an actual rap group. Our crew’s name was Bitches Is Crazy and we kind of just came up with that shit on a train ride from SoHo back to the Bronx one day. We were just talking about all the crazy bitches we were dealing with at the time.

MA: So, you guys have this Hot 97 contest going on now, how did you get involved with that?

Yesus: Peter Rosenberg nominated us in the music meeting, which is I guess the precursur to Battle of the Beats. And from there we got on Battle of the Beats and we tweeted 5 million times for people to vote for us. We’re just like laying the groundwork and our fans are doing the rest.

B.I.C: Shouts to Peter Rosenberg, and Ebro, and Cipha Sounds.

BIC Video

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MA: How did you guys start off? How were you able to make music videos and get studio time?

Pete: It’s crazy, because literally we did everything ourselves. Icky Vickie and Yesus direct and edit all of our videos. So they basically did everything. So, them and us just putting in the work. Putting the money up out of our own pockets, busting our ass so that we can get into the studio.

Izzy-OZ: Before that we used to use a fucking computer mic.  A head set. At Se Word’s crib, just spitting random freestyles.

Ill Spills: Then we had a two year period, where we had a mic in the crib and we would record ourselves.

Yesus: Everything was pretty much manual. We had a camera and started doing videos ourselves. We had a mic and started recording music. At one point we had to start going to studios too. It got a little serious, so we had to put up some money to actually go to the studio.

MA: How did you learn how to edit? Just practice?

Yesus: I went to school for a little bit of it, but mostly it was just kind of on the fly. You can learn anything off Google. So, we just kind of figured out what we wanted to do in our heads. We had a vision and we just Googled everything that we had to do. We just kept learning new programs as we kept going through them.

MA: Where do you guys want to be at?

Pete: I feel like I’m never going to be happier than I am at this moment right now. Everything is just brand new, so I’m like, “damn this shit’s hot. Damn this shit’s hot too.” So, I just want to be better.

Ill Spills: I want us to be the best rap group ever. I want to be selling 10 million records.

Pete: I want to be the rap Beatles.

Yesus: I want to be on some Eminem shit, where when you drop an album it’s not even a question of whether or not it’s going platinum. Like, fuck, you don’t stop working until you get there. Then when you’re there, you just keep working so that you can stay there.

Pete: I want people to just fuck with us off of the strength. Like, I want people to be like ‘Oh that’s that new B.I.C. joint? Let me just download it.’

 MA: Where do your fans come from? Mostly the Bronx?

Izzy-OZ: All these hipster hood niggas fuck with us.

Ill Spills: A lot of them are from the Bronx, we have a cool fanbase in the Bronx.

Yesus: Everything starts in the hood though, like, if the hood doesn’t support you then you’re probably not going to get anywhere. So, the Bronx is on our back heavy, but once you get onto the Internet, lke we’re in Europe right now. Fucking Spain, and Iceland and shit.

Pete: It’s just crazy. I feel like everyone who hears the name Bitches Is Crazy, gets wild hype off of that. And they just fuck with that, and then when they hear the music, it’s just like “Oh, shit.”

Yesus: And, I thought for sure we would rub certain women the wrong ways and we have not so far. I appreciate everyone being open minded.

BIC knitting factory

MA: Do you guys tour?

Yesus: We have been on zero tours. We have toured all of New York City for the last 5 years.

MA: How do you get on stage?

Yesus: We book shows in the most manual way possible. Before you could hit us up and just book a show. We would take any show we could get. There would be five people in the audience and we would rock that shit, and then those people would be our fans. And then we would go rock 400 people the next day and those people would end up being our fans. And we were just laying the groundwork, doing every bullshit showcase that we possibly could in New York. Then we got out of New York, and we did some bullshit showcases in DC, Philly and just the tri-state. We’d just do anything we could possibly do to get there.

MA: What kind of show’s do you give? How do you perform?

Yesus: High energy, punk rock.

Pete: Yeah, it’s almost punkish.

MA: With the pushing, and the mosh pit style?

Yesus: Yeah, with the fucking jumping around. And, I guess we’re just not scared to be ourselves on stage. We just lose it all in the moment and that makes everybody else want to do the same.

MA: Do you guys have a clothing line or merchandise?

Pete: Coming soon. But we fuck with Cortelyou and Nick Every.

Yesus: But fuck them [Laughs] our merchandise is definitely coming soon, and it’s definitely going to be dope.

MA: How do you guys get into that? Do you have factory connects?

Ill Spills: We have friends who are into printing.

MA: What do you guys want your fans or anyone in general to know about you guys?

Pete: That everyone is welcome. That everybody can come to a show, everybody can come get high. If we throw a party, anybody can come and just chill. If you’re ever going to put shit aside, then let that be at one of our shows.

Yesus: We have the best live show in New York City.

Pete: Free liqs!

Yesus: Yeah, we give out free liquor on stage.

MA: What do you feel is holding you back from getting to where you want to be?

Yesus: Nothing at this point. The only thing that can hold us back is ourselves. If we put in the work that we have to put in then we’ll get where we want to go. And, if we don’t then we wont. Nobody’s stopping us at this point.

Pete: Our pockets [Laughs], funding.

MA: What advice do you have for people that want to come up in the game?

Izzy-OZ: Create your own lane.

Yesus: Just don’t be a dick head and fuckin’ just take every opportunity that you can and make the best out of that opportunity. You can’t overlook anything. It doesn’t matter if it’s Mass Appeal, or the smallest magazine that nobody’s ever heard of. You gotta take the interview if you don’t have any fans, because that’s the only way that you get fans.

Izzy-OZ: Yeah, just be humble and appreciate the support.

Pete: Same with the shows, whether it’s 4 people in the crowd or 400 people in the crowd, you gotta rock that shit, and appreciate that shit.

Izzy-OZ: Yeah, and just be different, please.

Yesus: People are attracted to things that they’ve never seen before. And to people who they can tell are genuine and are themselves. So if you just do that, then you’re going to create your lane. Just work fucking hard. It takes a long fucking time to get where you want to be in this game. You just have to work and work and work, and little by little you build the steps.

Peep their video “Yo Soy Widdit” below and if you like what you see vote for them on Hot 97’s Battle of the Beats.

To check out more of their music be sure to head over to their Bandcamp, Facebook,  and Twitter pages.