Paying homage to our roots and relaunch, Mass Appeal is proud to announce the official opening of our online shop. Drawing inspiration from our previous collaborations, the merchandise in the collection reflects the various graffiti artists, music icons, and creatives that have graced the pages of our magazine.
“Moneys growin’ like grass with the Mass Appeal.” It ain’t hard to tell where our name derives. Established in 1996, the magazine’s name is a reference to the classic hip hop song by Gang Starr. Riffing off of the duo’s iconic logo, we gave it our own spin with a nod to Premo and Guru.
While Nas was the first to rock the Gang Starr x Mass Appeal shirt, he’s got a graphic tee of his own in the collection. With the addition of Nasty Nas joining the Mass Appeal family as our Associate Publisher, we looked back through our archives at Issue #18, which featured God’s Son and Large Professor on the cover.
Ruslan Karablin is the New York City entrepreneur behind the streetwear brand SSUR. Built on the philosophy of “Sex, politics and protests,” SSUR has been doing it (and doing it well) since ’92. We go way back with SSUR, and Russ was happy to give this collab his signature of approval.
Easy is a graffiti artist from New York who has been writing since the early 80s. He is regarded as one of the original street bombers. Going hard after a long hiatus, nowadays you can’t go anywhere in NYC without seeing Easy’s tag. We featured an exclusive interview with this all city bomber in Mass Appeal Issue #52 entitled “The Ups Man.”
From the old to the new, in Issue 52 we also featured the TWD Crew, namely graffiti writers Sabio and Pixote, who both split their time between New York and Brazil. The front of the t-shirt showcases photography by Alexander Richter, while the back features a custom illustration by Pixote and Sabio in their unique signature style.
Shot on the “Buck The World” tour with Young Buck and The Outlawz, “Thug Life” is a classic Goldwatch photograph he considers one of his most iconic.
Head over to the shop to check out the rest of the merchandise. If you’re in NYC this weekend head to the Brooklyn Hip Hop Festival to see the full collection on display.