New Balance x Concepts Hit Sea, Land and Air

All conditions considered in a new project between New Balance and Concepts.

New Balance Concepts Sneaker

Concepts is no stranger to successful sneaker collaborations nor the New Balance 999, which is why news of their upcoming release involving the same NB silhouette had sneakerheads nationwide excited. Given only the name “SEAL” in a teaser flyer with a topographic map background, the details remained mysterious. Until today.

Navy SEALs (Sea/Air/Land) are widely considered one of, if not the most elite military unit in the world. The detailed photos below show one of the toughest New Balance 999s ever, which isn’t at all surprising when you consider the shoe’s inspiration. With stain-resistant micro-fiber suede, ballistic mesh, breathable nylon panels, a gusseted tongue, and a rubberized medial-side N logo, these shoes won’t quit on you. On top of that, Concepts was sure to add details like the topographic sockliner and the Morse code tongue label. The aesthetics are on point as well, with the blue, grey, and beige paying tribute to the their namesake’s reputation for infiltrating through sea, air, and land, respectively.

This pair will drop in-store only this Saturday, August 4 @ CNCPTS. Separately offered is a matching Arc’teryx Squamish jacket for $200, while the shoes themselves will set you back $150.

Last year, Concepts put the New Balance 999 back on the map with the “Kennedy”, which went on to become the only New Balance model nominated for “Best Sneaker of 2011.” Ronnie Fieg followed suit by creating his own New Balance 999 under the “Steel Blue” theme. Do these surpass both? Let us know in the comments!


New Balance Concepts Sneaker

New Balance Concepts Sneaker

New Balance Concepts Sneaker SEAL

New Balance Concepts Sneaker SEAL

New Balance Concepts Sneaker SEAL Jacket

New Balance Concepts Sneaker SEAL Jacket  Pack

New Balance Concepts Sneaker SEAL Jacket Pack

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