The people on the streets of East London have always had an experimental approach to fashion. In this concrete jungle, where the track suit reigns supreme and hoodies were once banned from shopping malls, sportswear is culturally ingrained. Enter fashion designer, Nasir Mazhar who infused that cool London vibe with the sands of the tropics for the creation of his spring/summer collection. As well as his line of headgear – including his signature ZX300 or Bully baseball cap – spring/summer saw this young Turkish-Cypriot designer showcase a range of bags in his campaign video. Grime MC’s Lioness and Shystie battle it out on a faux barbershop meets Caribbean paradise while a bevy of models stand about chillin’. Check out the Nasir Mazhar fashion video above.