Mass Appeal’s showcase at SXSW was off the chain. We let our jewelry swang, the way cars in Austin do, simply because that’s just what our headliners would do too. If you were following us and our homies at Decon on Twitter, we gave you the play-by-play, which included the announcement of MassAppeal.com relaunching. Now relive that moment with us. “Texas is beautiful,” word to Prodigy.