With a successful collaboration at The Good Company under their belt, the minds behind Lucid FC are at it again with their upcoming Winter ’13 collection. The first delivery ditches the ratchetness and makes good on their vision of gearing toward a “timeless feel,” featuring simple, clean pieces sure to anchor any man’s winter wardrobe. In regard to inspiration Betts DeHart says, “We put together inspirations from working wear, and made it our own. We prefer more simplistic designs, so we really hope that it translates with the style video lookbook, along with the collection, which was handmade right here in the USA.”
Directed by Reginald Levy, the video showcases an array of pieces including pocket tees, hoodies, corduroy button ups and reversible bomber jackets. The palette selection is perfect for the winter months, and the items employ a logo-heavy technique. Also heavily featured amongst the collection is a unique take on branding. Certain pieces include the brand’s url, a look that certainly won’t work for everybody. However, Lucid’s execution makes for a solid first delivery of what’s to come from two of Atlanta’s finest streetwear designers.
The Lucid FC Winter 2013 Collection will be available on Saturday, Dec. 14th via lucidfc.us
Yo! Adrian encourages you to keep it simple stupid!