Atlanta’s Lucid FC presents the highly anticipated sequel to their Winter ’13 Collection. After a well received previous effort, the minds behind the Southern street fashion brand are taking steez to the American campuses this time around. Channeling all things college life, Lucid FC’s latest collection features a small variety of pieces that stay true to the company’s recipe: simplicity, and above all, quality.
The lookbook, shot by Tyler Mitchell, displays tops including sweaters and t-shirts, with the highlight of the collection coming by way of the canvas field parka. Designs employed over staple palettes of black, navy, and heather gray include Lucid’s pillar URL logo, as well as a brand new crest logo that looks like it came straight out of Rockstar’s “Bully.” To put it short, Lucid FC’s stylish approach to university swag equals frat design minus the douche-baggery. Embody the big man on campus mentality in flaring fashion this winter.
Part 2 of the Lucid FC Winter ’13/’14 collection will be available at noon on Saturday, Jan. 18th via lucidfc.us. Pong table and watered-down beer sold separately.
Yo! Adrian encourages you to shout his name like Rocky.