It’s unknown if the video release for Kanye West’s final track off My Beautiful Dark Twisted Fantasy was planned. According to SHOWstudio, the production company behind it explains on their YouTube channel saying,
“Filmmaker Ruth Hogben collaborates with award-winning musician Kanye West to create a film for his single ‘Lost in the World.’ The song, which features Justin Vernon of Bon Iver, is taken from West’s fifth album My Beautiful Dark Twisted Fantasy. Hogben’s piece breaks the mould of popular rap aesthetics while still celebrating the extraordinary talent that has made West a modern icon.”
Up until now, the only visual accompaniment to the song was the closing scene of West’s short film, Runaway. Model, Selita Ebanks was shown like a skyrocket in flight, after a little afternoon delight with Yeezy, artistically speaking. Then he does like Usain Bolt and runs into the distance; roll credits.