Featuring Argentina’s Lionel Messi as the focal point of the ad, we find the man with the golden boot rolling out of bed and hittin’ up some international playas to see what’s percolating— the likes of which include Dani Alves, Xavi, Bastian Schweinsteiger, Luis Suarez, Jordi Alba, Mesut Ozil, Robin van Persie, and David Villa.
In addition to training and in-game footage from the players, we get a glimpse of Messi arriving to the tournament in Brazil, and let’s just say he didn’t quite run into a welcoming committee. Following his arrival, the ad turns it up to eleven, showcasing many of adidas’ soccer ambassadors in action, as well as showing the fans reveling in “the beautiful game.”
As an added bonus, a new “Vamos Leo” app, available from either iTunes or Google Play, focusing on Lionel Messi is now available to fans. With the app you can you get the latest in news, exclusive images, and access to everything Messi.
Hit the video player up top to check out the new World Cup ad from adidas and get another taste of their unreleased Kanye West track, “God Level.”