Kanye God Level Adidas Football Campaign

Kanye West Premieres “The Dream” in New adidas Ad

You don't see murder like this this often.

Adidas gives folks an early taste of what’s to come from their partnership with Kanye West in a new adidas Football ad.

Providing the soundtrack for an ad in support of the upcoming World Cup, Ye lends his talents to capture the feel of what it’s like to be one of the best doing it with “The Dream.” We get a glimpse into the lives of some of Adidas Football’s top tier athletes like Dani Alves, Bastian Schweinsteiger, Luis Suárez, Xavi, Jordi Alba, Mesut Özil, Robin van Persie, and David Villa as they prepare and subsequently execute, proving to be the best of the best.

The spot implements quick transitions between training footage, clips of triumph, failure, and some not so friendly fans, painting the picture of an athlete striving for “God Level,” and embracing everything that comes with it— sounds like familiar territory for Mr. West.

Hit the video player up top to check out the clip from adidas Football and hear “The Dream” by Kanye West, because “You don’t see murder like this this often!”


Yeezus and Desus taught Greg about “Levels” and he has ascended to divine status, find him on Twitter: @SUSGawd87

Kanye God Level Adidas Football Campaign

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