Who goes to accept awards anymore, honestly? Definitely not Kanye West and Rick Rubin.
At the Tribeca Disruptive Innovations Awards, which is part of this years Tribeca Film Festival, Kanye West and Rick Rubin are supposed to accept an award on behalf of the Roland TR-808 drum machine. However, the two are too busy to attend the awards ceremony at NYU and have opted for creating an acceptance video in their absence. This is not your average acceptance video.
Directed by Mark Romanek (who has directed music videos for Jay Z, Nine Inch Nails, and Michael Jackson), the video mixes interviews with Kanye West and Rick Rubin with old footage and archival videos. In one scene Romanek has the famous Laurel and Hardy dancing to Kanye’s “I’m In It” off of Yeezus, an album Rick Rubin famously helped
produce reduce last minute.
Although the video is mainly a mash up of old footage, Kanye West and Rick Rubin both leave a message to the audience. Rubin states, “Kanye and I would like to give thanks on behalf of the Roland TR-808 drum machine. It continues to be responsible for new music some 30 years after it’s release and discontinuation.” Kanye gives his best version of a thank you speech as well – “Thank you very much.”
Check out the video in the player up top.
[h/t Rolling Stone]