The NBA is in its offseason right now, leaving plenty of time for stars to clown around and stack endorsement checks. We’re not sure how we missed the above video of James Harden singing about his exposed chest, but the remix with Stephen Curry doing some of the same (below) led us to this hilarious and brilliant ad campaign by Foot Locker.
Titled “Harden Soul,” the bearded Houston Rockets swingman croons about keeping his shirt open and sharing a shrimpfest with his lady, but it’s unclear what exactly Foot Locker is selling, or how the song is going to help sell anything. (Unless it’s simply brand development, in which case, word.) Does it matter though? It’s James Harden singing terribly.
And as if that wasn’t great enough, Golden State Warriors guard Stephen Curry lays even worse vocals over the same beat in the “Harden Soul (Remix).” These dudes are ridiculously good at hitting 3-pointers, less so with high notes.