Rumors have been circulating around the Internet this week about the possible demise of one of the skateboarding’s favorite brands— the legendary Alien Workshop.
There’s very little information about the Workshop’s actual fate, as well as the fate of its parent company, DNA Distribution (which also has Reflex Bearings and Habitat under its umbrella). Most of the reports have surfaced via Instagram.
Current pro Gilbert Crockett posted a picture of an alien funeral. Kerry Getz posted a photo of AWS decks with a caption explaining that he now understands why the last shipment from DNA contained all Alien Workshop decks, adding “it’s very sad to see a company like this go out of business that was such a huge part of skateboarding and the growth of it.”
Alien Workshop, aka The Sovereign Sect, was established in 1990 in Ohio, and quickly rose to prominence. The brand became immortalized in 1996 with the release of their third video, “Photosynthesis,” known to VHS owners as “the orange tape” (step back Raekwon!). The company was owned by Rob Dyrdek (fresh off that MTV money) for a while before being sold to Pacific Vector Holdings.
Over the years, they have had an amazing roster including Jason Dill, Anthony Van Engelen, Rob Dyrdek, Anthony Pappalardo, Josh Kalis, Kerry Getz, Brian Wenning, Dylan Rieder, Mikey Taylor, Stefan Janoski, Fred Gall, Grant Taylor, and even Arto Saari. As great as the roster was, Alien had a hard time maintaining it, and their current roster is the most barren to date. Their videos, even the web-only ones, were always of the highest cinematographic quality, earning them a directing section in Transworld’s “The Cinematographer Project” video.
If you want to get nostalgic and keep the good times rolling, check out the amazing “Best Of Alien Workshop” edit for Hellaclips above. Above all, let’s hope that the rumors stay what they currently are— rumors.